Truth & Insights by Michelle M Collins

As a female entrepreneur, I find the idea of using 'Diversity Hiring or Diversity Initiatives' as a marketing or publicity tool off-putting. In light of all the current social economic turmoil and major shifts in the status quo, a daily barrage of articles and campaigns seem to be popping up left and right. The common thread that I identify with in business and life is defining resilience as a character trait of a diverse individual and diverse skill set. I am Asian and a woman, but that has never been my signature tagline or my basis for my story or pitch to suggest a valid reason to hire me. Watching the endless press releases, announcements, campaigns, social media posts and statements from multiple sources, I can’t help but cringe and question their timing and sincerity. Rather than serving as a platform to sell, diversity has served as the foundation of my resilience. Perhaps it stems from my childhood, growing up as a daughter of a military officer during a time w...

Truth is refreshing and much needed in our industry. It's refreshing to be asked real questions and receive an open discussion forum from those in our industry that strive for excellence. Thank you Kate Shea. Event Marketer Interview - Women in Events - The Money Issue 5.20 READ THE FULL INTERVIEW on our LINKEDIN Page.

We can see the scramble and the way video and technology contingency plans are currently being used for so many Brands that have had to cancel live and in-person experiential marketing events in light of the COVID-19 crisis. The irony of the race to deliver a physical-natured experience to a remote audience in today’s world is that the design process for space planning has ALWAYS required 3D designs and virtual tools. Designers who work in fabrication, set design and other physical elements are all familiar with the challenges of creating models that must be built to scale in reality and know well how virtual tools have played a role in the design process before delivering the final product to their clients. Take for example, during the design process while working on the Delta Airlines CES2020 experience, our firm, [a] Non Agency, decided to use Virtual Reality (VR) to both solve a business challenge and provide better decision making tools as part of the design and concep...