We can see the scramble and the way video and technology contingency plans are currently being used for so many Brands that have had to cancel live and in-person experiential marketing events in light of the COVID-19 crisis. The irony of the race to deliver a physical-natured experience to a remote audience in today’s world is that the design process for space planning has ALWAYS required 3D designs and virtual tools. Designers who work in fabrication, set design and other physical elements are all familiar with the challenges of creating models that must be built to scale in reality and know well how virtual tools have played a role in the design process before delivering the final product to their clients. Take for example, during the design process while working on the Delta Airlines CES2020 experience, our firm, [a] Non Agency, decided to use Virtual Reality (VR) to both solve a business challenge and provide better decision making tools as part of the design and concep...
